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Message Templates

WhatsApp Message Templates are pre-approved message formats used for business-initiated conversations.

Template Manager

🏢 Business Owner's Guide (Non-Technical)​

1. Why Templates?​

Meta requires all "Business Initiated" messages (like marketing or order updates) to be pre-approved to prevent spam.

2. Creating a Template​

  1. Navigate to Templates and click (+) New Template.
  2. Category: Choose from Marketing, Utility, or Authentication.
  3. Language: Select the language of your message.
  4. Body Content: Write your message. Use {{1}}, {{2}} for dynamic info like customer names or order IDs.
  5. Buttons: Add "Quick Reply" or "Call to Action" buttons.

3. Approval Process​

Once submitted, Meta's AI reviews the template. This usually takes 1 to 10 minutes.

  • ✅ Approved: Ready to use in campaigns or bots.
  • ❌ Rejected: Usually due to formatting or content policy violations.

🛠️ Technical Administrator's Guide (Deep-Dive)​

1. Template Components​

Templates are stored as a collection of components:

  • HEADER: Text or Media (Image, Video, Document).
  • BODY: The main text content.
  • FOOTER: Optional small text at the bottom.
  • BUTTONS: Interactive elements.

2. Parameter Mapping​

When sending a template via API or Campaign, you must provide values for the placeholders.

  • Sequential Mapping: Placeholders must be filled in order ({{1}} then {{2}}).
  • Type Safety: Headers must match the approved type (e.g., if approved as "IMAGE", you cannot send a "PDF").

3. Syncing with Meta​

HK Reach automatically syncs your template list from Meta every 10 minutes. You can force a sync by clicking the Refresh icon in the Template Manager.

🎥 Video Tutorials​